Websites

May06

Break Out Your Feather Dusters: Time to Spring Clean Your Website!

Spring is in the air! The sun is shining, the grass is green and the allergies are in full bloom… Are you feeling restless, maybe looking for a change of scenery? Like everything in life your company’s website may need a light dusting or even a Marie...
Feb05

Un-Break My Heart (Baby, They Left Us a One Star Review)

We’ve all been there. You are enjoying a relaxing evening at home when you get a notification, you glance down and see IT. Panic and fear start to take over as your mind scrambles to comprehend what has just happened. Yes. Emily H from Denver gave your...
Jan04

User Experience and You: Your Changing Business

User experience is a term used to make sense of interactions we have with brands through websites, apps, and games. “Experience” is the new name of the game. Brands are making sure the moment you enter their (virtual?) doors you encounter a pleasant,...
Oct02

Typography Terms and Tips Everyone Should Know

Typography isn’t just about letters being legible and easily understood, sometimes they are shapes with depth and interest. GIF from gifvideo.net What is typography? Not to be confused with mapmaking, that’s cartography. Typography “is both...
Jul31

What Authentic Imagery Looks Like

Gone are the days of women laughing at salads and staged images with white backgrounds! Companies all over the world are making the shift to authentic lifestyle images that reflect modern culture. An ideal image will be relevant to your audience, show...
Jun06No Comments

The Gift of GIFs

GIFs make an impression on your audience According to HubSpot, when people hear information they’re likely to remember just 10% of that information three days later. When this information is paired with a visual, this number rises to 65%. Now imagine...
Apr09No Comments

4 Myths about Advertising: Debunked!

  Advertising is immoral/unethical, it misleads people. This is the most common myth about advertising. While some companies have crossed the line, the majority of advertising is about selling an experience/lifestyle and showing authentic stories....
Apr04No Comments

Infographics are Your Secret Weapons

We have all had the experience of trying to follow a long list of directions with no pictures and processes not broken up into simple steps. It’s frustrating! We can’t be sure if we pushed the right button, tightened the right screw or if the language...
Mar28No Comments

How to Use Social Media to Engage Followers

More and more brands are posting curated, audience-specific content to reach their customers. When businesses truly “listen” to their audiences they find that followers are looking for an honest, trustworthy brand that is transparent about their values....
Mar14No Comments

Updating your website?

  Now more than ever, a website defines a customer’s first impression of you. Are all features available on mobile? Is there a way to make purchases securely? Can customers share their experience with their friends on social media? If the answer...