Understanding Customers

Mar07No Comments

The Shadowy World of Dark Social

Have you ever emailed a friend a link to see which Disney cat is their spirit animal? Odds are you found that quiz via social media and didn’t want the whole world to know you clicked on it and let alone sent it to someone else. Guess what? You have...
Feb281 Comment

Branding: So Much More Than a Logo

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. -Seth Godin Branding may seem like a new marketing buzzword but really, it’s...
Dec18

Think of Your Website as A Living Room

You spend all that time driving people to your website only to let them get away.  It’s pointless to have driven people there only for them to lose interest and then abruptly leave.  There are simple things to do to keep them there. Think about...
Aug08

Baby Boomers as a Target Audience

Sometimes referred to as the most valuable generation for marketers, Baby Boomers are make up the largest generational audience. If  reaching Boomers is an important part of your business’ marketing strategy, read the tips below. 1. Marketing Design...