Understanding Customers

Feb05

Un-Break My Heart (Baby, They Left Us a One Star Review)

We’ve all been there. You are enjoying a relaxing evening at home when you get a notification, you glance down and see IT. Panic and fear start to take over as your mind scrambles to comprehend what has just happened. Yes. Emily H from Denver gave your...
Jan04

User Experience and You: Your Changing Business

User experience is a term used to make sense of interactions we have with brands through websites, apps, and games. “Experience” is the new name of the game. Brands are making sure the moment you enter their (virtual?) doors you encounter a pleasant,...
Dec05

Is Print Media Dead?

As we draw 2018 to a close one question on everyone’s mind is what will the new year bring? What advancements in technology will be made? Will we drive flying cars? (finally?). With the newest gadgets, able to do everything our hearts desire, it can...
Jul31

What Authentic Imagery Looks Like

Gone are the days of women laughing at salads and staged images with white backgrounds! Companies all over the world are making the shift to authentic lifestyle images that reflect modern culture. An ideal image will be relevant to your audience, show...
Jul03

Top 10 TED Talks for Business

Looking for a little inspiration or a new perspective? Take a few minutes to get inspired by hearing from a variety of innovators all around the world discuss subjects such as work, collaboration, teams, success and business. Let us know which one is...
Jul03

Government Contracting 101

If you are seeking out federal contracts but don’t know where to start, we got you covered! Let’s get start with getting familiar with the terms the federal client will use: Contract Terms Proposal – an offer, submitted in response to a request...
Jun06No Comments

The Gift of GIFs

GIFs make an impression on your audience According to HubSpot, when people hear information they’re likely to remember just 10% of that information three days later. When this information is paired with a visual, this number rises to 65%. Now imagine...
May02No Comments

How to Follow Social Media Etiquette

Distinguish between personal and business accounts This may seem obvious but unfortunately it is quite common for business owners to use one account for personal and professional connections. Build a business profile to access advanced features like page...
Apr09No Comments

4 Myths about Advertising: Debunked!

  Advertising is immoral/unethical, it misleads people. This is the most common myth about advertising. While some companies have crossed the line, the majority of advertising is about selling an experience/lifestyle and showing authentic stories....
Apr04No Comments

Infographics are Your Secret Weapons

We have all had the experience of trying to follow a long list of directions with no pictures and processes not broken up into simple steps. It’s frustrating! We can’t be sure if we pushed the right button, tightened the right screw or if the language...