Marketing Strategy

Apr09No Comments

4 Myths about Advertising: Debunked!

  Advertising is immoral/unethical, it misleads people. This is the most common myth about advertising. While some companies have crossed the line, the majority of advertising is about selling an experience/lifestyle and showing authentic stories....
Apr04No Comments

Infographics are Your Secret Weapons

We have all had the experience of trying to follow a long list of directions with no pictures and processes not broken up into simple steps. It’s frustrating! We can’t be sure if we pushed the right button, tightened the right screw or if the language...
Mar28No Comments

How to Use Social Media to Engage Followers

More and more brands are posting curated, audience-specific content to reach their customers. When businesses truly “listen” to their audiences they find that followers are looking for an honest, trustworthy brand that is transparent about their values....
Mar21No Comments

How Will Artificial Intelligence Affect My Business in 2018?

By understanding artificial intelligence technology, and how it can benefit advertising and marketing efforts, you can be better equipped to implement them in your business. Research firm Markets and Markets estimates that the machine learning market...
Mar14No Comments

Updating your website?

  Now more than ever, a website defines a customer’s first impression of you. Are all features available on mobile? Is there a way to make purchases securely? Can customers share their experience with their friends on social media? If the answer...
Mar07No Comments

The Shadowy World of Dark Social

Have you ever emailed a friend a link to see which Disney cat is their spirit animal? Odds are you found that quiz via social media and didn’t want the whole world to know you clicked on it and let alone sent it to someone else. Guess what? You have...
Feb28No Comments

Branding: So Much More Than a Logo

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. -Seth Godin Branding may seem like a new marketing buzzword but really, it’s...
Aug27

Developing a Marketing Strategy

Grab a cup of coffee, turn off communication from the world and follow the steps below to create your Marketing Strategy: 1. Create a customer profile Start by writing tidbits about your customers, interesting facts that might set them apart. You are...
Aug08

Baby Boomers as a Target Audience

Sometimes referred to as the most valuable generation for marketers, Baby Boomers are make up the largest generational audience. If  reaching Boomers is an important part of your business’ marketing strategy, read the tips below. 1. Marketing Design...