Marketing Outlets

Jun06No Comments

The Gift of GIFs

GIFs make an impression on your audience According to HubSpot, when people hear information they’re likely to remember just 10% of that information three days later. When this information is paired with a visual, this number rises to 65%. Now imagine...
May02No Comments

How to Follow Social Media Etiquette

Distinguish between personal and business accounts This may seem obvious but unfortunately it is quite common for business owners to use one account for personal and professional connections. Build a business profile to access advanced features like page...
Apr09No Comments

4 Myths about Advertising: Debunked!

  Advertising is immoral/unethical, it misleads people. This is the most common myth about advertising. While some companies have crossed the line, the majority of advertising is about selling an experience/lifestyle and showing authentic stories....
Mar28No Comments

How to Use Social Media to Engage Followers

More and more brands are posting curated, audience-specific content to reach their customers. When businesses truly “listen” to their audiences they find that followers are looking for an honest, trustworthy brand that is transparent about their values....
Mar21No Comments

How Will Artificial Intelligence Affect My Business in 2018?

By understanding artificial intelligence technology, and how it can benefit advertising and marketing efforts, you can be better equipped to implement them in your business. Research firm Markets and Markets estimates that the machine learning market...
Mar07No Comments

The Shadowy World of Dark Social

Have you ever emailed a friend a link to see which Disney cat is their spirit animal? Odds are you found that quiz via social media and didn’t want the whole world to know you clicked on it and let alone sent it to someone else. Guess what? You have...
Feb28No Comments

Branding: So Much More Than a Logo

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. -Seth Godin Branding may seem like a new marketing buzzword but really, it’s...
May18

Direct Mail How To

Direct Mail can play an intricate part of a businesses marketing. Some businesses collect addresses from customers and send monthly mail outs to keep customers informed and reminded of events and sales. Others might use D.M. to target new customers by...