Design

Jul31

What Authentic Imagery Looks Like

Gone are the days of women laughing at salads and staged images with white backgrounds! Companies all over the world are making the shift to authentic lifestyle images that reflect modern culture. An ideal image will be relevant to your audience, show...
Jun06No Comments

The Gift of GIFs

GIFs make an impression on your audience According to HubSpot, when people hear information they’re likely to remember just 10% of that information three days later. When this information is paired with a visual, this number rises to 65%. Now imagine...
Apr09No Comments

4 Myths about Advertising: Debunked!

  Advertising is immoral/unethical, it misleads people. This is the most common myth about advertising. While some companies have crossed the line, the majority of advertising is about selling an experience/lifestyle and showing authentic stories....
Apr04No Comments

Infographics are Your Secret Weapons

We have all had the experience of trying to follow a long list of directions with no pictures and processes not broken up into simple steps. It’s frustrating! We can’t be sure if we pushed the right button, tightened the right screw or if the language...
Mar14No Comments

Updating your website?

  Now more than ever, a website defines a customer’s first impression of you. Are all features available on mobile? Is there a way to make purchases securely? Can customers share their experience with their friends on social media? If the answer...
Feb281 Comment

Branding: So Much More Than a Logo

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. -Seth Godin Branding may seem like a new marketing buzzword but really, it’s...
Dec18

Think of Your Website as A Living Room

You spend all that time driving people to your website only to let them get away.  It’s pointless to have driven people there only for them to lose interest and then abruptly leave.  There are simple things to do to keep them there. Think about...