Business, Design, Inspiration, Marketing Outlets, Marketing Strategy, Understanding Customers, Websites 31 Jul 2018 What Authentic Imagery Looks Like Gone are the days of women laughing at salads and staged images with white backgrounds! Companies all over the world are making the shift to authentic lifestyle images that reflect… bcook
Business, Inspiration, Marketing Strategy, Understanding Customers 03 Jul 2018 Top 10 TED Talks for Business Looking for a little inspiration or a new perspective? Take a few minutes to get inspired by hearing from a variety of innovators all around the world discuss subjects such… bcook
Business, Marketing Strategy, Understanding Customers 03 Jul 2018 Government Contracting 101 If you are seeking out federal contracts but don’t know where to start, we got you covered! Let’s get start with getting familiar with the terms the federal client will… bcook
Business, Design, Marketing Outlets, Marketing Strategy, Understanding Customers, Websites 06 Jun 2018 The Gift of GIFs GIFs make an impression on your audience According to HubSpot, when people hear information they’re likely to remember just 10% of that information three days later. When this information is… bcook
Business, Marketing Outlets, Marketing Strategy, Understanding Customers 02 May 2018 How to Follow Social Media Etiquette Distinguish between personal and business accounts This may seem obvious but unfortunately it is quite common for business owners to use one account for personal and professional connections. Build a… bcook
Business, Design, Marketing Outlets, Marketing Strategy, Understanding Customers, Websites 09 Apr 2018 4 Myths about Advertising: Debunked! Advertising is immoral/unethical, it misleads people. This is the most common myth about advertising. While some companies have crossed the line, the majority of advertising is about selling an… bcook
Business, Design, Inspiration, Marketing Strategy, Understanding Customers, Websites 04 Apr 2018 Infographics are Your Secret Weapons We have all had the experience of trying to follow a long list of directions with no pictures and processes not broken up into simple steps. It’s frustrating! We can’t… bcook
Business, Marketing Outlets, Marketing Strategy, Understanding Customers, Websites 28 Mar 2018 How to Use Social Media to Engage Followers More and more brands are posting curated, audience-specific content to reach their customers. When businesses truly “listen” to their audiences they find that followers are looking for an honest, trustworthy… bcook
Business, Marketing Outlets, Marketing Strategy, Understanding Customers 21 Mar 2018 How Will Artificial Intelligence Affect My Business in 2018? By understanding artificial intelligence technology, and how it can benefit advertising and marketing efforts, you can be better equipped to implement them in your business. Research firm Markets and Markets… bcook
Business, Design, Marketing Strategy, Understanding Customers, Websites 14 Mar 2018 Updating your website? Now more than ever, a website defines a customer’s first impression of you. Are all features available on mobile? Is there a way to make purchases securely? Can customers… bcook
Marketing Outlets, Marketing Strategy, Understanding Customers, Websites 07 Mar 2018 The Shadowy World of Dark Social Have you ever emailed a friend a link to see which Disney cat is their spirit animal? Odds are you found that quiz via social media and didn’t want the… bcook
Business, Design, Inspiration, Marketing Outlets, Marketing Strategy, Understanding Customers, Websites 28 Feb 2018 Branding: So Much More Than a Logo A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. -Seth Godin Branding… bcook
