Oct02

Typography Terms and Tips Everyone Should Know

Typography isn’t just about letters being legible and easily understood, sometimes they are shapes with depth and interest. GIF from gifvideo.net What is typography? Not to be confused with mapmaking, that’s cartography. Typography “is both...
Jul31

What Authentic Imagery Looks Like

Gone are the days of women laughing at salads and staged images with white backgrounds! Companies all over the world are making the shift to authentic lifestyle images that reflect modern culture. An ideal image will be relevant to your audience, show...
Jul03

Top 10 TED Talks for Business

Looking for a little inspiration or a new perspective? Take a few minutes to get inspired by hearing from a variety of innovators all around the world discuss subjects such as work, collaboration, teams, success and business. Let us know which one is...
Jul03

Government Contracting 101

If you are seeking out federal contracts but don’t know where to start, we got you covered! Let’s get start with getting familiar with the terms the federal client will use: Contract Terms Proposal – an offer, submitted in response to a request...
Jun06No Comments

The Gift of GIFs

GIFs make an impression on your audience According to HubSpot, when people hear information they’re likely to remember just 10% of that information three days later. When this information is paired with a visual, this number rises to 65%. Now imagine...
May02No Comments

How to Follow Social Media Etiquette

Distinguish between personal and business accounts This may seem obvious but unfortunately it is quite common for business owners to use one account for personal and professional connections. Build a business profile to access advanced features like page...
Apr09No Comments

4 Myths about Advertising: Debunked!

  Advertising is immoral/unethical, it misleads people. This is the most common myth about advertising. While some companies have crossed the line, the majority of advertising is about selling an experience/lifestyle and showing authentic stories....
Apr04No Comments

Infographics are Your Secret Weapons

We have all had the experience of trying to follow a long list of directions with no pictures and processes not broken up into simple steps. It’s frustrating! We can’t be sure if we pushed the right button, tightened the right screw or if the language...
Mar28No Comments

How to Use Social Media to Engage Followers

More and more brands are posting curated, audience-specific content to reach their customers. When businesses truly “listen” to their audiences they find that followers are looking for an honest, trustworthy brand that is transparent about their values....
Mar21No Comments

How Will Artificial Intelligence Affect My Business in 2018?

By understanding artificial intelligence technology, and how it can benefit advertising and marketing efforts, you can be better equipped to implement them in your business. Research firm Markets and Markets estimates that the machine learning market...